“What can I do to find my ikigai?

March 14, 2018

The Scandis may have given us hygge and lagom, but now its time to make way for the ancient Japanese philosophy of Ikigai. Ikigai is loosely translated as ‘your purpose in life’, from the Japanese iki (to live) and gai (reason). It means that it is anything that brings you joy like the first cup of tea of the day, walking the dog or mastering a new yoga move. There are five pillars that underpin the foundations of ikigai, and they are: Starting small, releasing yourself, harmony and sustainability, the joy of little things, and being in the here and now. Master those and you’re well on your way to nailing ikigai.



The feeling of Ikigai is essentially the same as the search for your meaning of life. The thing that brings you purpose, happiness, and satisfaction.


To really think about what it is that makes you happy and encourage you to work on it, little by little, with no expectation of reward. This is the true path to being happy with oneself. Many people find Ikigai leads them to success, but many will not. No matter what though, we are all equal.  Of course this isn’t something that happens over night. It takes many of us years or our entire lifetime just to realize our passion, these together allow you to find different parts of your self. Understanding what you love and what the world needs leads you to passion and mission. On the other hand, finding what you are good at and what you can be paid for identify your vocation and profession.


How Do You Achieve Ikigai

- What you Love (your passion)

- What the World Needs (your mission)

- What you are Good at (your vocation)

-What you can get Paid for (your profession)


How can you live with purpose today, to live a longer and healthier life?



The truth is, if there was ever a time on our planet where a sense of true purpose was needed, required, or desperately called for, now would be that time.

In the West, when people state life’s purposes it’s often a career target such as becoming a chief executive or earning a certain figure. But an ikigai isn’t a grand target like that, it’s a spectrum of small things. It’s all about pleasure as well as purpose. So take time out and set a goal by sticking to a solid skin-care routine. Korean women believe in a holistic approach to skincare, which is why healthy eating and proper sleep are considered to be just as important as the use of skincare products in their daily routines. For instance, in Korean culture, if you have a spot on your forehead it is said to mean that your heart has been overworked, so apply Ikigai with your Korean skin care routine.



Ikigai is a concept that is about having (of finding) a goal in life, a reason for getting out of bed in the morning. Hopefully after reading this your morning will be a little different tomorrow—and your day a bit brighter and more purposeful, too.

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