IT'S SKIN is a brand made by Dermatologists at Seoul University. Their approach to skincare is to first conduct scientific study to understand the nature of pure healthy skin, and then develop evidence- based solutions to maintain your skin's natural health. It's all about your skin and only your skin. They are all about safety, the synergy with natural ingredients, and minimal use of antiseptics to produce irritation-free cosmetics. True Beauty is derived from your natural skin.