PURITO was launched 2013 and believes in transparency and natural ingredients. They strive to create great and affordable skincare so everyone can use it, rather than using fancy packing and product labels.Their products are Vegan-friendly and cruelty free. Their motto is Clean & Honest ingredients for all skin types including sensitive skin. Purito is about making safe and honest cosmetics, beyond just natural organic cosmetics that even children can use them.Their Centella range is extremely popular and for good reason!