BENTON takes it's name from the movie "The Curious Case of Benjamin Button. Benton aims to improve your skin by using natural ingredients which, with regular use, help regain your skins original health. Benton's desire is to turn back the time of your skin. They got the Cruelty-Free certification with "Beauty without Bunnies" by PETA. They do not test on animals for all the Benton products.