ARITAUM is the equivalent of Sephora's house brand line. The chain Aritaum is opening 70 stores throughout the US and Canada. Aritaum is owned by Amore Pacific, which is basically the Esteé Lauder of Korea.  It owns a variety of brands with using different ingredients  and having different aesthetics.  

honeybeelondon, korean beauty products, skin care, face mask


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